Specim has appointed PhD Minna Törmälä as the new Global Marketing Manager from May 16th.
Minna has extensive experience in B2B marketing, branding and business development from senior academic and leadership positions. She joins Specim from 9Solutions, where she worked as Chief Marketing Officer and member of the Group Management Team for four years. From 2016 to 2018, she worked as a Project and Business Development Manager in Martti Ahtisaari Institute. Before that, Minna spent several years with Oulu University Business School in different roles where she also received her doctorate in marketing in 2015.
”Specim is well established pioneer in it’s field and the various application opportunities of hyperspectral imaging in such growing areas as recycling and agriculture can deliver major environmental, social and commercial impact globally. Ambitions are high and I am really looking forward to showcasing this to the world with my team,” says Minna Törmälä, Specim’s new Global Marketing Manager.
“I’m delighted to welcome Minna to Specim! Marketing is one of the most important cornerstones in business, and as Specim’s business is growing fast, it’s right time to also strengthen the marketing team. With Minna’s expertise, I’m sure that we’ll see a positive impact on our sales results globally,” comments Hannu Mäki-Marttunen, Specim’s Head of Sales & Marketing.
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